Rayla Allison, J.D., associate director and lecturer in the School of Kinesiology, was interviewed for local news channel, KARE 11, regarding Minnesota Vikings’ star running back, Adrian Peterson’s brand and reaction to local retailers pulling his jersey off their shelves following allegations of child abuse.

Nike stores throughout the Twin Cities, Sports Authority and other athletic apparel stores such as Fan HQ in the Ridgedale Center have chosen to discontinue selling Peterson’s apparel. Allison notes that it won’t be surprising if other large name brands pull out of sponsorships in the immediate future not only with the Peterson brand but with the Minnesota Vikings as well.

• KARE 11 reaction to retailers pulling jerseys: VIDEO 
• KARE 11 reaction to Peterson brand name implications: VIDEO