Hwang presented at NASSM


Geumchan Hwang presented at the North American Society for Sport Management (NASSM) annual conference which took place May 27-31 in Pittsburgh, PA.

Geumchan Hwang presenting at the 2014 NASSM Conference

Doctoral student Geumchan Hwang presented work titled, 1) “The influence of CSR in college sports on local fan’s patronage intentions” and 2) “How sport organizations should manage a crisis: Examination of an image repair strategy after an athletic celebrity scandal” with the assistance of Dr. Lisa A. Kihl, associate professor of sport management in the School of Kinesiology.