Yuhei Inoue, Ph.D., has published a paper, “Event-Related Attributes Affecting Donation Intention of Special Event Attendees,” in Nonprofit Management & Leadership. The article examines how a special event, which integrates the support of a cause with a leisure activity, may attract a broad range of donors. Attendees of a professional golf tournament operating as a special event to support a cause were surveyed to identify the event-related attributes that affected attendees’ intention to donate to the cause. The full citation is: Inoue, Y. (2015). Event-related attributes affecting donation intention of special event attendees: A case study. Nonprofit Management & Leadership. Advance online publication.

Read the full article here.