Dr. Mary Jo Kane and Dr. Nicole M. LaVoi, faculty in the School of Kinesiology, and director and associate director, respectively, of the Tucker Center for Research on Girls & Women in Sport, gave a panel presentation at the 35th Annual North American Society for the Sociology of Sport (NASSS) Conference in Portland, OR on November 6, 2014. The presentation, “Leveraging Sport Media Research Beyond the Academy: Creating Strategies & Partnerships for Social Change,” was given as part of the “Sport Media Scholars as Agents of Social Change” panel, which also included Tucker Center Affiliated scholars Dr. Cheryl Cooky (Purdue) and Dr. Elizabeth Daniels (Oregon State). Kane also gave the keynote introduction for “Beyond the Ivory Tower: The Responsibility of Intellectuals,” the conference keynote address by Sut Jhally of the Media Education Foundation.