Joshua Lupinek, a doctoral candidate in the School of Kinesiology, presented four research projects at the 2014 Sport Marketing Association (SMA) annual conference, which took place October 22-24 in Philadelphia, PA.

Lupinek presented solo work entitled, “A social network analysis perspective of brand community marketing.”

He also presented collaborated research:

“Socialized to extinction by retina displays: What do fans really want to experience in the stadium?” with Dr. Melissa Davies from the University of the Pacific; Tucker Center affiliated research entitled, “Attendance motives among top ranked Men’s/Women’s NCAA ice hockey teams” with Tucker Center Associate Director Dr. Nicole LaVoi and Dr. Stephen Ross; and with School Kinesiology faculty Dr. Tiffany Richardson and School of Kinesiology Director of Undergraduate Studies Dr. Stephen Ross on research entitled, “Soup to nuts: The environmental impact of the MLB all-star game.”