Kihl and colleague to publish in Business & Society Review

KihllL-prefAssociate professor Lisa A. Kihl, Ph.D., professor of Sport Management in the School of Kinesiology, and her colleague, Dr. Kathy Babiak (University of Michigan) have had their paper titled, “A blueprint for CSR engagement: Identifying stakeholder expectations and attitudes of a community relations program,” accepted for publication in Business & Society Review. The paper examines sport stakeholders’ expectations regarding corporations’ CSR initiatives through dialogue. Kihl and Babiak argue that stakeholder dialogue is an important way for a business to gain perceptions about how it is viewed and evaluated by its stakeholders and underlies subsequent interactions.