Nicole M. LaVoi, Ph.D., senior lecturer in the School of Kinesiology and co-director of the Tucker Center, will be the opening keynote for the first-ever women4women event held in conjunction with the 29th Annual Wisconsin Track Coaches Association (WISTCA) Conference held in Madison, WI, February 1-3, 2018. LaVoi’s talk is titled, “Educate.Stimulate.Advocate: Thriving in the Coaching Profession,” and will offer strategies for women coaches as well has how male allies can help.