Tucker Center research project on corporate social advocacy receives award

Dunja Antunovic smiling
Dunja Antunovic, PhD

A research project conducted by scholars at the Tucker Center for Research on Girls & Women in Sport received the Mary Ann Yodelis Smith Award for Feminist Scholarship at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference.

The research project, entitled “Communicating for Justice and Equality: Women’s Sport and Corporate Social Advocacy”, is led by Dr. Dunja Antunovic, assistant professor of sport sociology in the School of Kinesiology and affiliated scholar with the Tucker Center. The study examines how women’s sports teams use digital media platforms to advocate for social issues. The project previously received a grant from The Arthur W. Page Center for Integrity in Public Communication at Penn State University.

The award is given annually by AEJMC’s Commission on the Status of Women to a project that has the potential to make a significant contribution to research on gender and media.

Co-authors include Nicole M. LaVoi, PhD, senior lecturer and director of the Tucker Center, Ceyda Mumcu, PhD, associate professor at the University of New Haven, and Tucker Center external affiliated scholars, Katie Lebel, PhD, Nancy Lough, PhD, and Ann Pegoraro, PhD.