Dunja Antunovic, PhD, assistant professor of sport sociology in the School of Kinesiology, and Anna Goorevich, PhD student of the Tucker Center for Research on Girls and Women in Sport, published an article titled “Gender Equality in Olympic Media: A Call to Action” in Media Report to Women. The article overviews key findings on gender representations in sports media and provides recommendations for Olympic coverage based on conversations at the 8th International Working Group (IWG) World Conference on Women in Sport. Both Antunovic and Goorevich attended the conference in November 2022 in Auckland, New Zealand.

Media Report to Women is a quarterly publication that addresses issues pertaining to media representations, industry practices, and effects of media images with a goal to challenge the underrepresentation and misrepresentation of women. Antunovic and Goorevich called for collective responses from governing bodies, non-governmental agencies, advocacy organizations, scholars, and media practitioners to implement anti-discrimination policies and inclusive reporting practices.