“These events are “a way for institutions to express their personalities,” says Gwendolyn Freed, who wrote her Ph.D. dissertation in educational policy from the University of Minnesota-Twin Cities on signature events. The events are usually heavily marketed to prospective students to reflect a college’s character–whether ultra-intellectual or more lighthearted, she says.
The events help students feel a school fits their values and personality, says Ms. Freed, now vice president for institutional advancement at Cornish College of the Arts in Seattle.”
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Freed received her Ph.D. in educational policy and administration – higher education from the Department of Organizational Leadership, Policy, and Development (OLPD) in 2012.