Dr. Stephen Ross, director of undergraduate studies and associate professor of sport management in the School of Kinesiology, was interviewed this week by Tom Lyden of Fox 9 News on naming rights of the newly proposed Vikings stadium.
In the interview, Ross discusses the importance of team success on the field, the future value of the Vikings naming rights, and the role of the economy in the costs of naming rights.
To read more, go to this link:
http://www.myfoxtwincities.com/story/18435687/future-vikings-stadium-name-comes-with-high-expectations