Stephen Ross, Ph.D., associate professor in sport management in the School of Kinesiology, was interviewed for Fox 9 News by Maury Glover regarding the recent news of Brett Favre’s off-the-field incidents and the allegations that he sent inappropriate text messages. Ross discussed the impact that the allegations might have upon the endorsement power of Favre, and the effects of the incident related to marketing the athlete’s future.
http://www.myfoxtwincities.com/dpp/news/favre-endorsements-in-jeopardy-oct-19-2010