School of Kinesiology Sport Management lecturer, Clinton Warren, was recently quoted in The Athletic, in an article titled “Teams get creative to preserve season ticket relationships (and money) for 2021.” 

The article reports on the difficult time that many professional sports organizations are having when it comes to ticket sales, and the creative solutions they are implementing to try to overcome the lack of fans in stands this season. Warren, who specializes in sport business strategy and marketing management, sport sales and service innovation, and sport fundraising, offered his thoughts on the difficulty of the situation. 

“It is without question an immensely difficult time for ticket sales staffs,” said Clinton Warren, a sports management lecturer at the University of Minnesota. “Most teams are trying to find ways to keep  their fans and clients engaged with their ticket accounts while providing deferred or flexible payment options.”

The article goes on to report the many creative solutions that sales teams are implementing to keep their relationship with fans, and to supplement lost income of ticket sales. 

See a preview of the article here. The Athletic requires a subscription to read the full article.