Geumchan Hwang presented at the North American Society for Sport Management (NASSM) annual conference which took place May 27-31 in Pittsburgh, PA.

Doctoral student Geumchan Hwang presented work titled, 1) “The influence of CSR in college sports on local fan’s patronage intentions” and 2) “How sport organizations should manage a crisis: Examination of an image repair strategy after an athletic celebrity scandal” with the assistance of Dr. Lisa A. Kihl, associate professor of sport management in the School of Kinesiology.