Geumchan Hwang, a doctoral candidate in the School of Kinesiology, was a two-time presenter at the 2014 Sport Marketing Association (SMA) annual conference, which took place October 22-24 in Philadelphia, Penn. Hwang presented work titled, “Antecedents and consequences of Formula1 spectators’ fanship: Parasocial relationships, media consumption, event satisfaction, and intention to return to the event,” and “The influence of a fan’s Public Relations Perception (PRP) on a sport celebrity’s brand image tarnished by scandals.”