A paper led by assistant professor Yuhei Inoue,  Ph.D., has been accepted for publication in the International Journal of Sports Marketing & Sponsorship. The paper, “Roles of Sport and Cause Involvement in Determining Employees’ Beliefs about Cause-related Sport Sponsorship,” investigates how employees respond when their company sponsors a cause-related sport event. The results indicate that employees predominantly refer to their psychological connection with the sponsored cause, rather than the sponsored sport, in developing positive beliefs about their company’s cause-related sport sponsorship.

The full citation is as follows: Inoue, Y., Havard, C.T., & Irwin, R. L. (in press). Roles of sport and cause involvement in determining employees’ beliefs about cause-related sport sponsorship. International Journal of Sports Marketing & Sponsorship.