Yuhei Inoue, Ph.D., assistant professor of Sport Management, is first author on an article in the International Review on Public and Nonprofit Marketing. “A preliminary study of a professional sport organization’s family-centered health 
promotion initiative” evaluates a 12-week health promotion initiative delivered by the Memphis Grizzlies of the National Basketball Association. The findings demonstrate two specific mechanisms by which the involvement of the team and its players contributed to the health effect of this initiative: (a) serving as role models for child participants, and (b) bringing personal accountability to program participation. The results of the study suggest that professional sport organizations can contribute to health promotion through a family-centered initiative.
promotion initiative” evaluates a 12-week health promotion initiative delivered by the Memphis Grizzlies of the National Basketball Association. The findings demonstrate two specific mechanisms by which the involvement of the team and its players contributed to the health effect of this initiative: (a) serving as role models for child participants, and (b) bringing personal accountability to program participation. The results of the study suggest that professional sport organizations can contribute to health promotion through a family-centered initiative.The full citation is: Inoue, Y., Yli-Piipari, S., Layne, T., Chambliss, H.O., & Irwin, C.C. (2015). A preliminary study of a professional sport organization’s family-centered health promotion initiative. International Review on Public and Nonprofit Marketing. Advance online publication.
