Dr. Stephen Ross, School of Kinesiology director of undergraduate programs and associate professor of sport management, was quoted on the role of National Basketball Association commissioner David Stern in the league’s lockout in an article that appeared in the online version of Fortune Magazine.
In this piece, Ross contends that the NBA could lose fan support and hurt its finances with the lockout. Ross states, “Your diehard NBA fans, they won’t defect. But most fans watch sports for the drama of the game … and they will take their discretionary dollars elsewhere if the lockout continues.”