Sport management faculty and students presented at the Sport Marketing Association (SMA) annual conference which took place October 22-26.

Doctoral student Josh Lupinek presented work titled, “A Decade Later: Brand Equity Development Revisited,” with the assistance of Dr. Stephen Ross, director of undergraduate studies and associate professor of sport management in the School of Kinesiology, and Patrick Walsh (Ph.D. ’08). Graduate student Jinhee Yoo (featured in picture on the left) with Lupinek (featured in picture on the right) and Lana Huberty (Ph.D. ’13). presented work titled, “Use of In-Class Activities in Sport Marketing Courses.”
Another doctoral student Geumchan Hwang presented work titled, “Quick Response (QR) Codes in the Sport Industry: Passing Fad?,” with the assistance of doctoral student John Phillip Lisec and associate professor of kinesiology, Dr. Lisa Kihl.
Doctoral students Jinhee Yoo (left) and Josh Lupinek (right) are pictured at top and Guemchan Hwang at bottom.