Dunja Antunovic,PhD, assistant professor in the School of Kinesiology, is the lead author on a chapter titled “‘It’s Always Something’: The Scrutiny of Female Sportscasters’ Professional Clothing” in an edited book titled Uniformly Discussed: Sportswomen’s Apparel in the United States. 

This chapter analyzed the scrutiny of women’s clothing and physical appearance in the context of the sports media industry. The study found that women sportscasters who appear on television are expected to adhere to highly complex and particular gendered standards of clothing based on cultural norms, audience responses, and industry practices. The chapter brought attention to the barriers that contribute to the marginalization of women in the sports media industry. 

The book is one of the two volumes on sportswomen’s apparel published in the New Femininities in Digital, Physical and Sporting Cultures series.

Learn more here.