Lisa A Kihl, PhD, associate professor of sport management in the School of Kinesiology and director of the Global Institute for Responsible Sport Organizations (GIRSO), has joined the Sports & Entertainment Impact Collective (SEIC) as an Academic Advocate. The SEIC is a sports and entertainment philanthropy organization that combines academic training, professional development, and custom events. The SEIC offers the gold standard in educational opportunities that result in success and growth for leaders from across the sports and entertainment industries. As an Academic Advocate, Kihl will join other professors, researchers, and facilitators who focus on sports and philanthropy and provide expertise and support to ensure that the SEIC maintains a rigorous academic standard.