Young Ho Kim, a School of Kinesiology  doctoral student in the Sport Management program advised by Lisa Kihl, PhD., published a column entitled ‘Who is indifferent?’ [in Korean] for Pyeongchang magazine.

The magazine is a special monthly issue published for the 2018 Pyeongchang Winter Olympics that will be held in South Korea.

The column critiques a lack of  public relations for the event and discusses a need for more actively promoting the upcoming Winter Olympics. Based on his experiences teaching Sport Management students, Kim realized that none of the students in his class knew which country will be hosting the next 2018 Winter Olympics. When he takes into consideration the program’s size and reputation, it is kind of surprising that students in the Sports Management program seem to be indifferent on the event. Therefore, he poses this question in the column, “The 2018 Winter Olympics are now only just over two years away. However, who knows which city and country will host it next?”