Jay Sander, Jordan Weets, Wyatt Johnson, and Jude Awada recently presented their senior capstone project at the Undergraduate Research Symposium. These sport management undergraduates are currently working with the Minnesota Twins to diversify and expand their fanbase. The undergrads conducted extensive literature reviews and developed innovative strategies that the Twins can easily implement. These strategies included a survey that identifies the facilitators and constraints for younger generations, creating a more family friendly atmosphere, and increasing strategic marketing.