In this episode of “Tucker Center Talks” [S3E3] of “Tucker Center Talks,” Nicole M. LaVoi, Ph.D., senior lecturer in the School of Kinesiology and director of the Tucker Center Center for Research on Girls & Women in Sport, talks to colleague Dr. Janet Fink, a Tucker Center Affiliated Scholar, and Associate Dean and Professor of Sport Management at UMass Amherst. Fink’s area of expertise is sport marketing/sport consumer behavior; marketing of female athletes; and women’s sport and diversity issues in sport. Fink and LaVoi discuss how marketing women’s sport shouldn’t marginalize female athletes, why sex doesn’t sell women’s sport, their journey down the Mississippi River together with Dr. Mary Jo Kane, and Fink’s advice for young women scholars.
#disruptHERS s a campaign and movement that highlights disruptions to the normative model of sport, created by and for men, and that privileges men, and why it matters. To sign up for the #disruptHERS “Stat of the Week” that draws attention to people, organizations, and events that disrupt the status quo in sport, click here.
#HEREPROOF is a social media campaign that shows proof that people are interested in women’s sport. Post your data, pictures, tweets of interest in women’s sport.
“Tucker Center Talks” is a co-production of the Tucker Center for Research on Girls & Women in Sport and WiSP Sports.
