Research from the Tucker Center’s groundbreaking video “Media Coverage and Female Athletes” is quoted in a recent news article from BusinessWire, “The Future of Women’s Sports Is in Our Hands: Secret Deodorant Launches “Just #WatchMe” Campaign to Empower and Support Girls and Women Athletes Nationwide.” The Secret campaign is part of a $1 million pledge in support of equality programs for women and girls, in partnership with the Women’s Sports Foundation. The donations for the Just #WatchMe campaign are designed to help ensure the next generation of women athletes are “funded and fearless.”