Tucker Center Affiliated Scholar Kent Kaiser, Ph.D., participated in a panel forum entitled “Your Personal Brand” at the Minneapolis Hyatt on July 15. This was a special event sponsored by the Cystic Fibrosis Foundation Minnesota Chapter. Kaiser talked about how individuals and organizations (like the Tucker Center) can and should communicate through social media and become “experts” in specific academic and professional topics thereby filling a niche, spreading knowledge, and attracting followers.