Lisa A. Kihl, PhD, associate professor in the School of Kinesiology and director of the Global Institute for Responsible Sport Organizations, recently published an article, “Corporate social responsibility and college sports fans’ online donations,” in the International Journal of Sports Marketing and Sponsorship. The research examines how college athletic departments’ corporate social responsibility (CSR) initiatives influence online donations from fans within the United States.
Co-authors of the article include alumna Dr. Guemchan Hwang and colleague Dr. Yuhei Inoue, former sport management faculty member in the School.
