Nicole M. LaVoi, PhD, director of the Tucker Center for Research on Girls & Women in Sport and senior lecturer in the School of Kinesiology, was interviewed for a KARE-11 piece, “Women’s college basketball sees higher TV ratings than NBA; women’s sports leaders aren’t surprised.” The video segment features LaVoi commenting on the huge increase in viewership of women’s college basketball. With 2.5 million watching last Sunday’s Iowa vs Louisville game, LaVoi notes that the increase is due to the athletes themselves taking a more active role in marketing the game, the Big Ten Conference investing in women’s basketball, and fans realizing that women’s sports are exciting.