LaVoi published in Sex Roles

Nicole M. LaVoi, PhD.

Tucker Center director and School of Kinesiology senior lecturer Nicole M. LaVoi, PhD, along with Amanda Hood (University of Colorado) and Tucker Center affiliated scholars Elizabeth Daniels (University of Colorado) and Cheryl Cooky (Purdue), have published an online first article, “Sexualized and Athletic: Viewers’ Attitudes toward Sexualized Performance Images of Female Athletes,” in Sex Roles, a leading feminist journal publishing original research articles and theoretical papers concerned with the underlying processes and consequences of gender role socialization perceptions and attitudes. The authors found that “sexualized performance athletes were rated more positively than sexualized athletes, but less positively than sport performance athletes. These results have implications for advocacy efforts calling for more media coverage in which women are depicted as athletes rather than as sexual objects.”