In this episode [S2E3] of Tucker Center Talks, Dr. Nicole M. LaVoi, Tucker Center director and School of Kinesiology senior lecturer, talks with Tucker Center director emerita, Dr. Mary Jo Kane about her line of sport research. They talk about why media portrayals matter, the evidence on quantity and quality of sport media coverage of female athletes, Kane’s sport media guide and audience reception research, key findings, and who benefits when female athletes are routinely sexualized.