Anna Posbergh, PhD, President’s Postdoctoral Fellow in the School of Kinesiology and fellow with the Tucker Center for Research on Girls & Women in Sport, has recently published an article in Critical Studies in Media Communication, titled “Caster Semenya as a “can-do” hero for “at-risk” girls: Analyzing Nike’s neoliberal postfeminist advertisements” with Dr. Samuel Clevenger (Towson University) and Caitlin Kane (University of Maryland). The article examines three Nike advertisements from 2018 featuring Caster Semenya, focusing on how each incorporates the purportedly universal ideal of “girl power,” which can be understood as a Western-centric, neoliberal, postfeminist branding strategy that reinforces existing social inequalities.