Professor emerita Mary Jo Kane on media trajectory of women’s sports viewing, in The Athletic

Mary Jo Kane, PhD

Mary Jo Kane, PhD, School of Kinesiology professor emerita and director emerita and founder of the Tucker Center for Research on Girls & Women in Sport, is quoted in “What strong softball, basketball ratings could mean for women’s sports on TV” [paywall] on the popularity and rising trajectory of women’s sports viewership. Kane foresees future lucrative NCAA television deals packaging popular women’s sports for viewing.