Vicki Schull, PhD, Sport Management (SMGT) lecturer and M.Ed. director at the School of Kinesiology, and her class Event Management in Sport (KIN 5115), partnered with the NCAA Men’s Basketball Final Four.
Through this graduate level course, students studying event management received hands-on experience in large event planning and running. The class was responsible for creating and executing a volunteer management plan for the Final Four, and students worked directly with, and learned first-hand from, industry experts and professionals.
In an article, “Final Four a lesson in large-event planning,” Minnesota Spokesman-Recorder quotes Schull explaining, “This class is offering a little bit more. This is much more experience-based course.”