In this episode of “Tucker Center Talks” [S3E5] of “Tucker Center Talks,” Nicole M. LaVoi, Ph.D., senior lecturer in the School of Kinesiology and director of the Tucker Center for Research on Girls & Women in Sport, talks with Dr. Ceyda Mumcu, an associate professor of sport management at the University of New Haven. Dr. Mumcu is an expert on fan behavior, marketing analytics in sport, and marketing of women’s sports and marketing to women sport fans. She published one of the first sport analytics textbooks which has been sold in 27 countries and across every continent. In a prior life before the academy she played professional basketball for eight years at Turkish Women’s Professional Basketball League. She is the newest member of #disruptHERS.
#disruptHERS s a campaign and movement that highlights disruptions to the normative model of sport, created by and for men, and that privileges men, and why it matters. To sign up for the #disruptHERS “Stat of the Week” that draws attention to people, organizations, and events that disrupt the status quo in sport, click here.
#HEREPROOF is a social media campaign that shows proof that people are interested in women’s sport. Post your data, pictures, tweets of interest in women’s sport.
“Tucker Center Talks” is a co-production of the Tucker Center for Research on Girls & Women in Sport and WiSP Sports.
