Tucker Center introduces Body Confident Sport initiative

Nicole M. LaVoi

The Tucker Center for Research on Girls & Women in Sport at the University of Minnesota, under the leadership of Nicole M. LaVoi, PhD, director and senior lecturer in the School of Kinesiology, has unveiled the Body Confident Sport initiative, a pioneering effort aimed at building body confidence in 11- to 17-year-old girls and individuals across the full gender spectrum involved in sports. The program, developed in collaboration with the Centre for Appearance Research, Nike, and Dove, combines coach education with user-friendly curriculum and guides. LaVoi emphasizes the groundbreaking collaboration between academic and industry partners, with the initiative showing scientific evidence of improving self-esteem and body confidence in clinical trials involving over 1,200 girls. The initiative addresses the impact of body talk on athletes, seeking to shift the conversation from appearance to abilities and contribute to positive cultural changes in girls’ sports.