Nicole M. LaVoi, PhD, director of the Tucker Center for Research on Girls & Women in Sport and senior lecturer in the School of Kinesiology, is featured in the fourth episode of “About Time,” a hudl + WeCOACH YouTube podcast focusing on the journey of women in sports. The podcast discusses Dr. LaVoi’s groundbreaking research on the challenges faced by women coaches, highlighting the significant increase in the percentage of women head coaches according to the recent Women in College Coaching Report Card. The conversation delves into the impact of media on women’s sports and the crucial need for a supportive culture for women coaches. The overall aim of the podcast series is to provide insightful conversations and learning opportunities for women and girls in sports, emphasizing the importance of representation and empowerment through sports participation.